Foundations
00Start here. How to actually finish this
01The stack. Six tools, and the rule that stops you leaking keys
System 1 · the website
10What businesses actually buy. It is not a website
11Build the site. Give the brief, not the task
12Catch the lead. Form, database, two emails
13Stop it looking AI-made. The 8-point test
14Put it live and hand it over. Without becoming free support
System 2 · the agent
20What an agent really is. And what to refuse to build
21Build the inbox agent. Reads real mail, writes replies
22Teach it the business. So it stops making things up
23Safety rails and cost caps. The lesson that makes it sellable
24Put it live. Running on its own, with proof it works
System 3 · the campaign
30How campaigns really work. The five parts, and the law
31Build the list, legally. Where the real ones come from
32Write without sounding like AI. Banned words, and the read-aloud test
33Send, track, follow up. Replies stop the sequence by themselves
34The ads layer. Tracking, and what to kill or scale
Join it up, then get paid
40Join the three into one machine. One database, one dashboard
41Pricing and packaging. Three offers, real numbers
42Your first client, or your own launch. A 14-day plan